Product Strategy

Relevant, effective and actionable advice to perfect your product strategy.

At its core, product strategy is about creating value for your customers. It's the backbone of all product work, and yet it's often missing. This can result in unclarity and inefficient decision making.
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We offer a comprehensive help with product strategy, based on our experience and skill set from top tech companies. We cover everything from what product strategy is, why it's important and how to develop it based on your current and desired state, to how to successfully communicate and execute on your product strategy.

Key impact:

Less friction across organisation

Higher motivation in teams

More efficient decision making

Faster delivery

How does is work?

We typically begin by reviewing your corporate strategy, conducting stakeholder interviews and gathering business requirements. We then identify trends, user needs and and connect these insights with organizational goals.

What exactly do you deliver?

It depends! Our clients may receive business requirements for their product strategy, product principles to follow, a 5-year roadmap or tree structures for visualising goals, outcomes, metrics and features; any deliverable that help you achieve your desired goals and outcomes and communicate these to the entire organisation.

Who needs our help?

We can be specifically helpful if you are new in your role as a CPO and want to quickly get up to speed, if you are facing a new strategic reality or if you don't have an active CPO role in your organization. If you believe your current strategy isn't reaching it's full potential, we can also help you get there.

Can you help us with M&A?

Yes, we help both buyers and sellers. We help tech companies and investors evaluate and guide acquisitions from a product perspective. We have also worked with the sellers to create the pitch deck and strategy that best shows the potential of the company.

Is there a minimal project size?

No decision is too big or too small - whatever challenge you are facing, we'll help you make better decisions.

Do you offer discounts for non-profits or early stage startups?

We do. We offer a sliding scale for non-profits and startups pre-seed based on your needs and size.

Here's what you'll always get

Experience from the trenches.

Unlike other digital consulting companies, we've been there. We’ve spent years building products in various product leadership positions. That's the experience we bring to you as a client. And that's why we know the actual implication of our recommendations.

Principle-based advice that is relevant, actionable and effective.

We will not tell you to implement Spotify's organizational model or copy how Google sets goals, because every product organization is different. Instead we'll help you apply the principles behind the successes to your situation, to make sure our advice is relevant, actionable and effective.

Nothing else than what's good enough for the best.

We have helped companies in many different industries and different stages of growth. We therefore know what works and what doesn't. Regardless of who you are, we'll bring you habits and tools that have been battle-tested by successful companies and will accelerate your own journey.